Custid Digital Marketing is a boutique digital marketing agency based in Johannesburg
We create relevant, engaging content and offers that get customers to take action and buy your products and services. We generate the necessary leads you require and nurture the leads until they become paying customers. We work across a variety of industries in both B2B and B2C environments.
We find the right customers for your business
By targeting your ideal customers with relevant content, we ensure that you don’t end up chasing the wrong customer. The right customers come looking for you.
Automated Lead Generation systems that work 24 hours a day.
In order to successfully grow a long-term business, it’s important to put in place the necessary systems to ensure long term growth and sustainability. These systems work day and night to deliver the results you need to generate customers for your business.
We set up the necessary automated digital systems so that you can focus on delivering the best products and services for your business.
We help you navigate the obstacles in a digitally connected world
New digital platforms have replaced traditional media channels in effectively reaching customers. The good news is that new media channels are more targeted and cost effective than traditional ones.
We help you choose the best media channels to deliver the results you need. We make sure that you use the media channels where today’s customers can be found!
Old Media vs New Media
- Direct mail vs Email
- Networking vs Social Media
- TV vs Youtube
- Radio vs Podcasts
- Newspaper vs Blogs
Here’s our process for generating leads and customers for your business
Identify your goals and objectives
Understanding your business objectives helps us tailor make your campaign and measure the success of our initiatives.
Research your ideal customer and create buyer personas
Determine the strategy for your business
Based on your goals and target customer personas we determine the ideal strategy and offers to get your ideal customer to take action. We determine the media channels, Social Media Marketing (Facebook, Instragram, Google PPC, Linkedin), Content marketing, Search Engine Optimisation (SEO) or more.
By offering customers something of value we can help you start to generate the leads you need. We create relevant content such as blog articles, videos, downloadable guides, etc.
Lead nurturing, marketing automation and retargeting ensure that you get improved conversion rates and leads convert to paying customers.
Case study – Return on ad spend of over 284%
Dr Brenner had discovered a snoring solution in Switzerland to help correct his snoring and help his brother deal with sleep apnea, a deadly snoring related illness. He wanted to create greater awareness of the solution amongst people who snore and convert more clients to customers of his snore solution.
We used Facebook Ads and Google ads to reach people interested in snoring solutions.